CUBE
Litening Air
2025
Service
Creative Direction & Photography
Client
CUBE
CUBE
LITENING AIR
Fast. Focused. Featherlight.
At sunrise we set out to capture the new CUBE Litening AIR in its natural environment — fast mountain roads, quiet morning light, and a rider fully in the zone.
Together with Tim Frohring, we followed the rhythm of the road and the dynamics of the bike, creating a series of images that highlight the precision, lightness and performance of the Litening AIR.
A reduced, atmospheric shoot focused on speed, movement and the feeling of early-morning freedom.
TEAM
Photography: Sebastian Ganahl
Rider: Tim Fröhring
